Blogs can be a great way to create traffic and leads for your insurance agency. The key is to create relevant and helpful content that meets the needs of the audience.
How to articles are a common approach to engage the insurance agency’s current buyers, as they make them navigate prevalent insurance jobs and problems. Examples include describing what type of protection is available several types of property as well as how to use self-service websites to make renewals easier.
Getting experts to write about a particular topic on your blog can provide a fresh point of view and add recognition to your website. For example , you might talk to an insurtech company adviser to write an extra post about how insurance technology has helped their business increase.
Adding joy to your insurance agency’s blog can add a runner touch and build trust with readers. Be it a story regarding mustache insurance or a photo of your office family pet, humor is usually a good way to establish a connection between brand plus the reader.
Your e-newsletters are another great place to promote your insurance agency’s blog. You can link to the most recent posts through your blog in the e-newsletters.
Using your insurance blog to drive social media engagement also can help the SEO initiatives. For example , you may share a blog post about how to handle particular types of liability brownsvilleclaimhelp.com/2021/07/08/generated-post/ claims on LinkedIn and promote it on your own social media web pages.
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